Through Revive, Cuyana customers get the opportunity to buy, sell and donate their own pieces from the brand on the label’s ecommerce platform. Cuyana is now offering its Revive resale service, powered by resale technology Archive. Operating under the ethos of “fewer, better,” Cuyana believes in providing well-made, versatile classic garments that allow customers to invest in fewer pieces of better quality. The returned pieces are then processed through Authenticated Resale. Authenticated Resale builds on the retailer’s Size Exchange Program, through which customers are allowed a single return on an item from the brand’s core tailoring collection up to one year from the original purchase date. Goods that pass through an authentication process by Another Tomorrow partner EVRYTHNG are featured on a consignment basis, with sellers receiving either cash or store credit upon sale. “We have communicated our commitment to resale since our founding, underpinned by our belief that clothing should be treated as an asset.”
“Leveraging our digitized products ecosystem, we are excited to launch Authenticated Resale,” said Vanessa Barboni Hallik, CEO and Founder of Another Tomorrow in a statement. Authenticated Resale is an in-house initiative that Another Tomorrow built through a partnership with resale technology provider Recurate. Lululemon has chosen Earth Day, April 22, to expand its Like New trade-in and resale program nationwide following a pilot run.Īnother Life for Another Tomorrow’s Goodsįor B Corp and Climate Neutral certified brand Another Tomorrow, adding Authenticated Resale was a natural step in its sustainability story, which includes sourcing materials sustainably and ethically while also operating a mindful business. On April 12, responsible digitally native luxury brand Another Tomorrow unveiled its Authenticated Resale program, and DTC elevated basics label Cuyana introduced Revive. Earth Month is a fertile time to grow resale offerings, demonstrated by the latest expansions into this space by clothing brands Another Tomorrow, Cuyana and lululemon.
0 kommentar(er)
