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And we're learning and we're continuing to iterate.” And some of them have worked really well and some of them haven't worked as well. “We had a lot of hypotheses and we tested them. “Because people are sharing our cookies, because they have this interesting unboxing and wow factor, I think that in a way it almost creates an experience dining thing that happens with you and the people you're with that you remember and you want again.” “We look at ourselves as the intersection of luxury gifting, fashion, and then CPG.” And our goal is to get cookies into people's hands, but to do it in an ultra premium way.” We were increasing production by fifty percent week over week.” And it's a total marketing scheme which would have been entertaining and kind of fun. And these people are just making this up. “There was a little conspiracy theory going on on Instagram for a while that here's no actual cookies for sale. “I think we make a really cool product that makes people really happy because it's just ridiculous.” ‍ The response was exactly the same from everyone, which was, "Oh my God, this maybe is like the best cookie I've ever had.’" “I shared the cookies with other people as I was exploring the opportunity and continued to talk to Derek. What Matt’s leadership skills are like, what his superpowers are, and why he believes in a lean team that is focused and tight to move forward in efficient ways.How fundraising has been unique and why they approached it in a very Last Crumb way that will set them up for further growth and success.What Matt’s extensive experience as a Founder and marketer in other companies in other industries was like prior to becoming the CEO of Last Crumb.Why experience, brand, and then sales is the order of their focus and how being intentional about their brand integrity has brought exponential growth in a very short period of time.What Matt and the team did to build enough hype to very quickly have enough interest to sell out every weekly drop within 30 minutes or less, sometimes even down to 10 seconds.What led to the decision to build the company through drops and why that has been such a great success.How Matt got involved with such a unique company and what the process of deciding to jump into this role looked like.